The 'AHA' Coffee Branding Has a Smiling Character Aesthetic

By: Michael Hemsworth - May 12, 2017
References: mousegraphics.eu & packagingoftheworld
Products and packaging are all around consumers in the market, so the 'AHA' coffee containers are designed with a friendly aesthetic in order to make them appear as friends rather than another inanimate object to purchase.

Designed by the mousegraphics creative agency, the 'AHA' packaging design has a number of anthropomorphic accents including the use of the phonetic sound of the brand name ("aha") as a set of cheerful eyes. This is accented with a smiling mouth and a black cap top that mimics the look of a head of hair to make them look like characters just waiting to come home with you on the store shelf.

The 'AHA' coffee container packaging helps take the cold coffee branding to a new level that is charmingly ready to be carried in your bag or hand throughout your daily routine.