Marissa Brassfield
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Most Wi-Fi networks are named somewhat arbitrarily, but Holland’s CoffeeCompany chain has named their free Wi-Fi networks with a specific goal in mind: To double as shockvertising. The names of CoffeeCompany Wi-Fi networks aren’t terribly offensive, but with names like “BuyCoffeeforCuteGirlOverThere?” and “BuyAnotherCupYouCheapskate,” they’re sure to draw attention. The campaign was created by CoffeeCompany in conjunction with the THEY Amsterdam ad agency. References: frederiksamuel, neatoramaFiled In: |
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