Most Wi-Fi networks are named somewhat arbitrarily, but Holland's CoffeeCompany chain has named their free Wi-Fi networks with a specific goal in mind: To double as shockvertising.
The names of CoffeeCompany Wi-Fi networks aren't terribly offensive, but with names like "BuyCoffeeforCuteGirlOverThere?" and "BuyAnotherCupYouCheapskate," they're sure to draw attention.
The campaign was created by CoffeeCompany in conjunction with the THEY Amsterdam ad agency.
Implications - Consumers are bombarded with messages left, right and center. To differentiate your business from the competition, a great route to take could be shockvertising. While possibly controversial, this form of advertising can really strike an emotional chord with consumers and spark calls to action that result in profit.
Stats for Wi-Fi Coffee Shop Ads
Trending: Older & Chilly
Research: 4,534 clicks in 384 w
Interest: 2.5 minutes
Concept: Wi-Fi Coffee Shop Ads
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: energy-generating revolving doors, 91 wireless gadgets for mobile lifestyles, and wi-fi phone.
Wi-Fi Coffee Shop Ads
More Stats +/-
91 Wireless Gadgets for Mobile Lifestyles
Energy-Generating Revolving Doors
Top 100 Kids Ideas in May
Feather-Filled Denim Sofas