Superstar

The 'BuyAnotherCupYouCheapskate' Network is Always Free

By: Marissa Brassfield - Published:   Updated: Apr 6 2011 • References: frederiksamuel & neatorama
Most Wi-Fi networks are named somewhat arbitrarily, but Holland's CoffeeCompany chain has named their free Wi-Fi networks with a specific goal in mind: To double as shockvertising.

The names of CoffeeCompany Wi-Fi networks aren't terribly offensive, but with names like "BuyCoffeeforCuteGirlOverThere?" and "BuyAnotherCupYouCheapskate," they're sure to draw attention.

The campaign was created by CoffeeCompany in conjunction with the THEY Amsterdam ad agency. Stats for Wi-Fi Coffee Shop Ads Trending: Older & Chilly
Traction: 3,757 clicks in 301 w
Interest: 3.3 minutes
Concept: Wi-Fi Coffee Shop Ads
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: 91 wireless gadgets for mobile lifestyles, shockvertising, and energy-generating revolving doors.