The Mokador Arabica Blend is Packaged to Underline Value

By: Michael Hemsworth - Oct 5, 2016
References: 45gradi & packagingoftheworld
Package branding is usually created through the use of labels and package shape, but Mokador Arabica blend coffee canisters are created differently to stand apart. The Mokador canisters for the Arabica blend feature the coffee plant imagery behind the font, peeking through the label imagery to create the sense of a multidimensional aesthetic. However, instead of using traditional labels the imagery of the plant is etched into the can to help set it apart from the other variations from the brand for a somewhat upscale aesthetic.

The Mokador Arabica blend coffee canister is crafted from aluminum and kept distinctly monochrome in order to help emphasize the high-end nature of the blend. The packaging is the design work of the 45gradi creative agency based in Milan, Italy.