Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,528 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,981 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,528 cutting edge ideas.

Charming Traditional Java Cafes

The Porchside Coffee & Tea Company Coffee Branding is Warm

— April 1, 2014 — Lifestyle
This chic and warm coffee branding identity for the Porchside Coffee & Tea Company has helped the company grow its caffeine-addicted fans in Tampa Bay.

Having asked creative agency Brave People to takeover the coffee branding identity task, the first thing the agency wanted to do was find a branding solution to highlight Porchside's charm as a local alternative to big coffee franchises.

Not only did they take over on the design of the branding and identity of Porchside, the agency helped pick the name to capture the idea of drinking coffee and tea with family on the porch.

Using illustrations that combine the traditional with the modern, the new branding identify for the local coffee retailer is all about making good old-fashion coffee for beloved customers.
Trend Themes
1. Coffee Branding Identity - Companies can leverage unique and personalized branding identities to differentiate themselves in the competitive coffee industry.
2. Local Alternative Movement - Consumers are increasingly seeking out local alternatives to big franchises, presenting an opportunity for businesses to tap into this growing trend.
3. Blend of Tradition and Modernity - Combining traditional elements with modern aesthetics in branding can create a unique and appealing experience for customers.
Industry Implications
1. Coffee Retail - Coffee retailers can explore innovative branding strategies to attract and retain customers in a competitive market.
2. Creative Agencies - Creative agencies play a crucial role in helping businesses develop distinctive branding identities that resonate with customers.
3. Local Coffee Shops - Local coffee shops can capitalize on the growing demand for authentic, community-focused experiences by incorporating traditional elements into their branding.
2.3
Score
Popularity
Activity
Freshness