As part of the 'Coffee On The Go, Clean Teeth On The Go' campaign between the Seattle Coffee Co. and Wrigley's Orbit, java orders at the cafe now come with both coffee and gum.
Tag 8 and DDB worked together on the development of this campaign, designing coffee cup sleeves that have a slot for a single piece of chewing gum in a wrapper. The single piece of gum is small, but the playful and dynamic design on the sleeve makes it unmissable.
Since it seems like people are often forced to choose between drinking coffee and a brilliant smile, this campaign makes for a very happy marriage. The campaign is a clever way to satisfy coffee drinkers (as well as those around them by preventing coffee breath) and promote chewing Orbit for fresh breath.
Stats for Fresh Breath Coffee Cups
Trending: Older & Average
Research: 3,304 clicks in 93 w
Interest: 1.5 minutes
Concept: "coffee And Gum"
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: resealable coffee lids, powerful coffee capsule packaging, and riotous java ads.
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