Street Fifty Eight is an Australian Java Brand with Minimalist Branding

By: Rebecca Byers - Jul 10, 2015
References: lovelypackage
With a name inspired by New York City's luxurious Upper East Side, Street Fifty Eight is a coffee brand with sharp, minimalist branding that aims to reflect the high quality of the product. Designed by agency Made Somewhere, the brand's neatly organized appearance lends itself to the ordered sophistication of the infamous street that inspired it as well as the modern interest in coffee as a specialty food.

The all-white labels for Street Fifty Eight featured a sleek sans serif font and an orderly logo that loosely resembles a New York City street sign. Packed in brown paper bags, the visual identity remains accessible while also appearing authentic based on its modest approach that doesn't really too heavy on the artisan aesthetic.