The Coffeepolitan Branding Overhaul Features a Worldly Theme

By: Vasiliki Marapas - Dec 5, 2014
References: pixelin.me & behance.net
German-based coffee bean retailer Coffeepolitan enlisted the Pixelinme agency to overhaul its branding identity.

The objective was to create a cohesive identity; one which would relate to both the coffee industry, and the international scope of the company, which offers coffee beans from all five continents.

The logo incorporated three key elements: the coffee spot, map of the world and the letter C for Coffeepolitan. Though pared back and refined, the logo is extremely memorable, fully captures the brand's philosophy and, lastly, successfully reflects the vast geographical breadth of its products. The Pixelinme agency ultimately created a brilliant brand strategy that will surely appeal to worldly coffee drinkers, who, naturally, live all over the globe.