Coen Brothers Parody Ad Proves "Clean Coal" is Anything But

By: Marissa Brassfield - Published: Mar 1, 2009   Updated: Aug 16 2011 • References: & huffingtonpost
The Coen Brothers, the duo behind one of my all-time favorite movies ("The Big Lebowski"), directed this "Clean Coal" faux air freshener ad for a 'This is Reality' campaign. After spraying down the home's interior with a cloud of black "clean coal" air freshener, the caption at the end of the video reads, "In reality, there's no such thing as clean coal."

Implications - This is pretty remarkable. It's not often that you have Oscar-award winning directors shooting commercials, and it's impressive to see that it is for a public service announcement. The ad is sharp, humorous, and jarring, much like the best Coen Brothers movies.

The Coen Brothers' "Clean Coal" ad is currently airing on cable television. Stats for Coal Air Fresheners Trending: Older & Mild
Research: 3,662 clicks in 373 w
Interest: > 3 minutes
Concept: Coal Air Fresheners
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: clean energy from mushrooms, plama process converts garbage into clean energy, and pedal-powered compost turners.