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Coen Brothers Parody Ad Proves "Clean Coal" is Anything But

By: Marissa Brassfield - Published: Mar 1, 2009   Updated: Aug 16 2011 • References: action.thisisreality.org and huffingtonpost
The Coen Brothers, the duo behind one of my all-time favorite movies ("The Big Lebowski"), directed this "Clean Coal" faux air freshener ad for a 'This is Reality' campaign. After spraying down the home's interior with a cloud of black "clean coal" air freshener, the caption at the end of the video reads, "In reality, there's no such thing as clean coal."

Implications - This is pretty remarkable. It's not often that you have Oscar-award winning directors shooting commercials, and it's impressive to see that it is for a public service announcement. The ad is sharp, humorous, and jarring, much like the best Coen Brothers movies. The Coen Brothers' "Clean Coal" ad is currently airing on cable television.