These exquisite porcelain jellyfish are by Coe and Waito and are made of hand-sculpted ceramic. This particular installation consists of 25-30 porcelain jellyfish and has been shown throughout Toronto at 'Come Up to My Room,' 'Magic Pony' and, most recently, 'Board of Directors' (Catherine Mulherin Contemporary Art Projects).

The contrast of using brittle, opaque porcelain to create fluid, transparent jellyfish forms is a curious but beautiful one.

Implications - With so many new technologies emerging every day, consumers are feeling the need to stay integrated with nature more than ever before. Products with a natural aesthetic are highly appealing to the customer who wants to stay green-friendly. Companies could incorporate a more organic production method into their items to appeal to those shoppers who want to feel connected to the Earth.