'Cocoa Plus' Uses Simple Branding to Convey Its Message

By: Mishal Omar - Oct 13, 2016
References: cocoa.plus & packagingoftheworld
These 'Cocoa Plus' chocolate bars feature a range of flavors and packaging that is exceptionally simple in its design.

The company is based in the United Kingdom and is the first of its kind. Most people do not consider chocolate as synonymous with nutrition, despite common knowledge that very dark chocolate in tiny quantities could be beneficial to people's health. Cocoa Plus changes that fact by packing its chocolate bars with plenty of protein in order to appeal to health-conscious consumers that are looking for something to indulge in. Flavors in the collection include a plain, an 'Orange Crisp' and a 'Mint Crisp.' The packaging itself is extremely simple, with just vivid colors and very minimal labeling informing consumers of its contents.

This collection of chocolate bars maintains a conservative design in order for its beneficial ingredients to be viewed more credibly.