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Keira Knightly For Coco Mademoiselle

By: buzzchris - Published: • References: mademoiselle-forever & adrants
For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.

In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.

In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:

The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.

In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web. Stats for Chanel's New Ads Trending: Older & Average
Traction: 4,965 clicks in 407 w
Interest: 4 minutes
Concept: Chanel's New Ads
Related: 30 examples / 23 photos
Segment: Females, 18-55
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