For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.
In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.
In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:
The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.
In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web.
Chanel's New Ads
More Stats +/-
Theft-Proof Smartphone Chargers
Top 100 Robot Trends in 2016
Top 100 Science Trends of 2016
Cricket Powder Energy Bars
High-Impact Power Tools