Keira Knightly For Coco Mademoiselle

By: buzzchris - Published: • References: mademoiselle-forever & adrants
For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.

In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.

In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:

The first videos of these events are available on the website, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.

In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web. Stats for Chanel's New Ads Trending: Older & Average
Traction: 4,961 clicks in 394 w
Interest: 4 minutes
Concept: Chanel's New Ads
Related: 43 examples / 33 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: smartwatch travel apps, artistic composing apps, and 15 emblematic brand experiences.