Chanel's New Ads Edit
Keira Knightly For Coco Mademoiselle

For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.

In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel’s most famous quotations illuminated the streets.

In boutiques, a surprising interactive measure reacted to passers-by’s movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm…

The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.

In a few days a preview of Coco Mademoiselle’s latest advertising spot will be available, also on the web.