Keira Knightly For Coco Mademoiselle

By: buzzchris - Published: Sep 7, 2007 • References: mademoiselle-forever & adrants
For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.

In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.

In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:

The first videos of these events are available on the website, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.

In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web. Stats for Chanel's New Ads Trending: Older & Average
Research: 4,968 clicks in 454 w
Interest: 4 minutes
Concept: Chanel's New Ads
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: 45 niche media innovations, top 45 beverage ideas in may, and faux fast food pop-ups.