Coco Cooper Offers a Hybrid of Curvy and Straight Denim
Laura McQuarrie — January 27, 2017 — Fashion
References: cococooper & hellogiggles
Coco Cooper makes sustainable, sweatshop-free denim in Los Angeles that's specifically designed "to lift, sculpt and define natural curves." In particular, its range is for women, typically between the sizes of 8 to 14, who have curves, but don't necessarily fit into plus-sized denim. The jeans by Coco Cooper boast technology to sculpt, hold and stretch four ways, offering denim that seems to fall somewhere in between traditional straight and plus styles.
Much of Coco Cooper's branding and core philosophy is about embracing one's own curves. To emphasize this idea, Coco Cooper runs a blog called 'Bits of Love,' which is touted as a "body-positive fashion and lifestyle blog" that shares a variety of inspirational content, interviews with dynamic women and style guides for ladies of all shapes and sizes.
Much of Coco Cooper's branding and core philosophy is about embracing one's own curves. To emphasize this idea, Coco Cooper runs a blog called 'Bits of Love,' which is touted as a "body-positive fashion and lifestyle blog" that shares a variety of inspirational content, interviews with dynamic women and style guides for ladies of all shapes and sizes.
Trend Themes
1. Sustainable Denim - Coco Cooper's use of sustainable and sweatshop-free materials presents an opportunity for brands to tap into the growing demand for ethical fashion.
2. Body-positive Fashion - Coco Cooper's emphasis on embracing one's own curves highlights the potential for brands to cater to diverse body shapes and promote body positivity.
3. Hybrid Denim - Coco Cooper's innovative hybrid style of denim, designed to fit women between sizes 8 to 14, inspires a new category for the fashion industry to explore.
Industry Implications
1. Fashion - The fashion industry can embrace Coco Cooper's approach to create sustainable and inclusive denim that appeals to a wider range of consumers.
2. Apparel Manufacturing - The use of sweatshop-free production methods by Coco Cooper presents an opportunity for apparel manufacturers to adopt more ethical and responsible practices.
3. Body Positive Retail - Coco Cooper's focus on body positivity opens up opportunities for retailers to promote diverse body shapes and sizes in their marketing and product offerings.
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