WheelHouse's Cocktails in Cans are Sophisticated

By: Laura McQuarrie - Apr 4, 2017
References: facebook & thedieline
Although many drink brands are now packaging their cocktails in cans as a means of making the ready-to-drink beverages more appealing to consumers who are intimidated by mixing their own, the use of a lightweight tin container can take the prestige out of using precious materials like glass. This is not the case for WheelHouse Canning Co.'s trio of traditional-meets-modern cocktails, which come in flavors like Lime & Vodka and Mint & Gin.

Because these small-batch, artisan cocktails in cans boast branding with scrolling fonts and vintage-inspired botanical illustrations, the finished packaging designed by Watermark Design looks familiar, yet also fresh. As described, "The packaging embraces the artisan, carefully-crafted nature of the cocktails through hand-lettering, and illustrations that feature the ingredients unique to each cocktail."