The Coca-Cola Label has Been Removed From Cans to Counteract Prejudices

By: Ady Floyd - Jul 6, 2015
References: coca-colacompany & adeevee
In an attempt to combat the negative act of prejudice in our world today, the iconic Coca-Cola label has been removed from its cans. The hope is that people will recognize the can without the label and become more conscious of labeling other people.

These label-free cans are a bold publicity stunt that will encourage society to think before they judge others. Placing a label on another person is a negative act that creates an unrealistic and false interpretation of who someone is.

Each can without the Coca-Cola label is a positive conversation starter that will help lead the world to live without placing labels on other people. The cans have been launched with a brand campaign titled ‘Let’s take an extra second.' This encourages the world to get to know people and take an extra second to chat with someone in order to remove the stereotypes and preconceived thoughts one might have.