This Coca-Cola Billboard Adapts in Response to Local Weather

By: Laura McQuarrie - Jun 18, 2016
References: adsoftheworld
This creative Coca-Cola billboard was created to catch the eyes of people who are out and about during the summer months.

The billboard features a small panel that displays the current temperature, which is situated beside message that calls for people to seek out refreshment in the high heat. Depending on the current temperature, these Coca-Cola billboard ads will change to display messages like "97° reasons to refresh yourself." As the temperature climbs, the ad seems to suggest that it becomes even more of a reason to seek out a drink of Coca-Cola.

Dynamic billboards like these have become popular outdoor advertisements, especially because they interact with nearby environments and encourage people passing to look back at them a second and third time.