Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign

By: Senduran Bhakthakumaran - Published: • References: thehundreds & highsnobiety
The Coca-Cola x PLAY Comme des Garcons series is a makeover of the iconic can. This campaign is stylish, and infuses the popular soft drink with a sense of fashion all chic individuals will adore.

The can's feature black and silver foundation is now covered with red hearts, signifying the touch of Comme des Garcons. Regardless of actual target markets, these cans are sure to strike hearts around the world, and will get audiences to fiend a little more of the sugary substance. The cans have an authentic appeal to them that can only be a product of this epic Coca-Cola x PLAY Comme des Garcons collaboration.

Check out this makeover of the iconic Coca-Cola can and indulge your taste buds! Stats for Heart-Covered Cans Trending: Older & Buzzing
Traction: 5,445 clicks in 140 w
Interest: 1.8 minutes
Concept: Coca-cola X Play
Related: 70 examples / 54 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: vintage poster pop packaging, beautiful bottle art (sponsored), and kooky caricature cans.