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12 Unhuggable Coca-Cola Ads

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Alternate Ending TV Spots - 12 Unhuggable Coca-Cola Ads (VIDEO)
12 Unhuggable Coca-Cola Ads
 Published: Jun 2, 08
 Views: 2,550

Coca-Cola has unleashed a fun TV campaign in conjunction with the Euro 2008 Football Championship. The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end.

The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.

The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.

References:  youtube, arabaquarius.blogspot

Filed In:  commercials,  food,  lifestyle,  marketing,  sports








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Alternate Ending TV Spots