This Coca Cola Super Bowl Commercial is All a Mirage

By: Jonathon Brown - Published: Jan 30, 2013 • References: cocacola &
This Coca Cola Super Bowl commercial is nothing but one big mirage. Set in a remote desert, the commercial first features a man with a camel walking slowly through the hot sand. Dying of thirst, he looks up and sees a massive bottle of Coca Cola in the distance. The bottle is as big as a building and immediately makes him more thirsty.

As he makes his way towards the bottle of Coca Cola, more people join the race including cowboys, a gang on four-wheelers and showgirls on a bus. They pull out all the stops to try to be the first one there, but soon realize the bottle itself isn't the drink, but simply a sign saying 50 miles ahead.

This is part of an interactive Coca Cola campaign where audiences log on to to pick the winner. Stats for Misleading Mirage Cola Ads Trending: Older & Chilly
Research: 325 clicks in 172 w
Interest: > 3 minutes
Concept: Coca Cola Super Bowl Commercial
Related: 113 examples / 87 photos
Segment: Neutral, 12-55
Comparison Set: 41 similar articles, including: superstitious beer commercials, personified chocolate commercials, and motor-mimicking dog commercials.