This Coca Cola Super Bowl commercial is nothing but one big mirage. Set in a remote desert, the commercial first features a man with a camel walking slowly through the hot sand. Dying of thirst, he looks up and sees a massive bottle of Coca Cola in the distance. The bottle is as big as a building and immediately makes him more thirsty.
As he makes his way towards the bottle of Coca Cola, more people join the race including cowboys, a gang on four-wheelers and showgirls on a bus. They pull out all the stops to try to be the first one there, but soon realize the bottle itself isn't the drink, but simply a sign saying 50 miles ahead.
This is part of an interactive Coca Cola campaign where audiences log on to CokeChase.com to pick the winner.
Stats for Misleading Mirage Cola Ads
Trending: Older & Chilly
Research: 325 clicks in 172 w
Interest: > 3 minutes
Concept: Coca Cola Super Bowl Commercial
Related: 113 examples / 87 photos
Segment: Neutral, 12-55
Comparison Set: 41 similar articles, including: superstitious beer commercials, personified chocolate commercials, and motor-mimicking dog commercials.
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