This Coca Cola Super Bowl commercial is nothing but one big mirage. Set in a remote desert, the commercial first features a man with a camel walking slowly through the hot sand. Dying of thirst, he looks up and sees a massive bottle of Coca Cola in the distance. The bottle is as big as a building and immediately makes him more thirsty.
As he makes his way towards the bottle of Coca Cola, more people join the race including cowboys, a gang on four-wheelers and showgirls on a bus. They pull out all the stops to try to be the first one there, but soon realize the bottle itself isn't the drink, but simply a sign saying 50 miles ahead.
This is part of an interactive Coca Cola campaign where audiences log on to CokeChase.com to pick the winner.
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