The Coca Cola Pavilion Offers an Immersive, Multi-Sensory Experience

By: Mishal Omar - Aug 16, 2016
References: markobrajovic & archdaily
The Coca Cola Pavilion in Rio de Janeiro, Brazil offers a unique experience for visitors that simultaneously promotes the brand.

Designed by Atelier Marko Brajovic, the project offers immersive experiences that are digital, physical and auditory. Hundreds of translucent spheres are featured in the installation that appear to float and were designed to reflect the bubbling of carbon dioxide that can be found in soft drinks. The lighting system reflects the reds and browns that are also associated with cola, while games, concerts and galleries provide for a complete interactive experience.

This Coca Cola Pavilion offers a unique experience for visitors in a time where Rio is thriving with tourism from Olympic athletes and their fans.