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Hip, urban and youthful, the Coca Cola Menswear Fall 2013 collection was debuted during Rio De Janeiro Fashion Week.

Coca Cola is great at tapping into the current youth market and this collection shows that they have done it again. With a heavy focus on sportswear, the clothing looked comfortable, yet edgy by adding a shiny twist to the garments. Casual basics such as heather-gray sweatshirts and sweatpants were updated with shimmery fabric panels. Color was incorporated into the collection with blue and orange jumpsuits, purple and teal pants as well as a show-stopping bright red ensemble. The Coke logo made subtle appearances throughout the show, and was seen on a few jersey-styled t-shirts.

The Coca Cola Menswear Fall 2013 collection shows updated sporty glam.