The Coca-Cola Christmas continues with another viral video released by the soda giant.
This video introduces the lighting truck, which is a standard Coca-Cola delivery truck adorned with lights and featuring a large button on the rear reading "Push." Coca-Cola seems to have an affinity for these publicity stunts/hidden camera social experiments. The brand experimented with similar stunts in universities and malls where karaoke participants are rewarded with a free bottle of Coca-Cola after singing their favorite song into the vending machine. Now, it found a way to effectively create brand awareness that is directly tied to the joys of Christmas and the decorations we all put up each year.
Some people who push the button on the Coca-Cola Christmas truck get a free bottle of Coke while others received entire Christmas trees.
Stats for Push Start Gift Dispensers
Trending: Older & Average
Research: 1,412 clicks in 180 w
Interest: > 3 minutes
Concept: Coca Cola Christmas
Related: 81 examples / 62 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: karaoke-inducing cola machines, couture coke containers, and repurposed bottle earbuds.
Push Start Gift Dispensers
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