The Coca-Cola Burn 'Ride' Video is Ablaze

By: Tiana Reid - Published:   Updated: Apr 3 2011 • References: burnenergydrink & highsnobiety
The Coca-Cola Burn 'Ride' advertisement is an intense three-and-a-half minute film of dark, intense skateboarding. In the ad, Coca-Cola exploits the skateboarding culture in order to sell their energy drink.

Directed by Garth Davis and featuring skaters Steve Berra, Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and Luis Tolentino, the Coca Cola Burn 'Ride' video is ablaze with passion. Stats for Intense Energy Drink Films Trending: Older & Mild
Traction: 1,202 clicks in 239 w
Interest: > 3 minutes
Concept: Coca Cola Burn Ride
Related: 74 examples / 57 photos
Segment: Males, 12-55+
Comparison Set: 27 similar articles, including: free pop, scandalously provocative soda campaigns, and coke bottle creations.