This series of Coca-Cola billboards installed by Toronto ad agency MacLaren McCann depict huge bottles of Coke with drinking straws. The displays are designed to let customers know that Coke can satisfy even the largest thirst.
The thirst-quenching Coca-Cola billboards are mounted on the walls of buildings. In one case, the multiple straws from a Coke bottle image are seen leading into nearby apartment windows. (I wonder if rent includes free refills.) Another outdoor display includes a ladder positioned to give access to a giant drinking straw. Giant drinking straws can also be seen leading to images of models in some of the ads.
Stats for Thirst-Quenching Ads
Trending: Older & Average
Research: 7,843 clicks in 294 w
Interest: 4 minutes
Concept: Coca-Cola Billboards
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: free pop, cosmetic soft drinks, and coke bottle creations.
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