Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Contemporary Coated Building Extensions

Office S&M Uses Spray-On Rubber to Coat This Structure

— December 10, 2018 — Art & Design
This dark, ultra-stylish coated building extension features an interesting material finish. Architectural Office S&M makes use of spray-on rubber — a material "originally developed for oil rigs," in the construction of this structure. The project is meant to provide extra space for a kitchen and a new bathroom for a 19th century home in East London.

There is a number of reasons that influenced Office S&M's use of spray-on rubber. For one, the coating provides durability and is waterproof. In addition to this, it is also incredibly accessible in terms of price.

Aside from functionality, the coated building definitely answers to the aesthetic of modernism. While the silhouette of the 'Janus House' is uniform and slick, there are certain stylistic choices that add a slight quirk. An example of this would be the mismatching windows.

Photo Credits: French+Tye
Trend Themes
1. Spray-on Rubber Coating - Opportunity for businesses to explore innovative uses for spray-on rubber coating in various industries.
2. Functional and Aesthetic Building Extensions - Businesses can capitalize on the demand for building extensions that offer both functionality and modern aesthetic appeal.
3. Affordable Construction Materials - Opportunity for industries to incorporate cost-effective materials, such as spray-on rubber, in their construction projects.
Industry Implications
1. Architecture and Construction - The architecture and construction industry can explore the use of spray-on rubber coating for building extensions.
2. Home Improvement - Businesses in the home improvement industry can offer affordable and stylish building extension solutions using spray-on rubber coating.
3. Design and Decoration - The design and decoration industry can leverage the trend of functional and aesthetic building extensions to provide unique and innovative solutions for clients.
1.8
Score
Popularity
Activity
Freshness