The magazine spread captures smart, conservative looks for the today's prepsters, presenting the model in black-framed glasses and schoolboy blazers. The featured Coach bags match this traditional look with their 'C'-patterned, dark brown leather. The Coach 'Take Preppy' photoshoot really drives home the classic preppy look.
Implications - While grunge and rocker styles dominated the fashion industry and runways for an extended period of time in the 90s, conservative, preppy and polished looks are beginning to generate more praise and popularity. It is not only considered imperative to have respected education within society today, but it also considered sophisticated and indicative of affluence. Styles that represent a consumer as well-educated, put-together and polished will appeal to a wide variety of customers.