Trend Hunter and Jeremy Gutsche were recently profiled on CNN in a piece on the paperless office. As TrendHunter.com is a paperless office, we were a natural fit for the article, which chronicles the history of our corporate love affair with printed collateral.
Here’s an excerpt from the CNN profile on Trend Hunter and our paperless office; follow the link below to read more.
Is the ‘paperless’ office here at last?
By Thom Patterson, CNN
In the front offices of the trend-spotting network and online magazine TrendHunter.com, there are 15 workers wrangling 35,000 worldwide contributors—but you’d be hard-pressed to find one filing cabinet.
Trend Hunter is a paperless office.
Founder Jeremy Gutsche tells a story about how an accountant had finally put together all the numbers on a project and offered to send a paper report on his work. When Gutsche asked for an electronic copy instead, the accountant "just started looking at me, laughing."
According to Gutsche, the accountant asked, "These are your most important financial performance records—don’t you think you should have a hard copy?" "I said, ‘I really don’t know what I would do with it.’"
"Buy a filing cabinet," said the accountant.
The exchange goes to the heart of a cultural divide that may explain why businesses continue to print, copy and fax more than a trillion pages of office paper each year, according to the market research firm InfoTrends.
Continued at CNN
Stats for CNN: Trend Hunter Profiled as a Paperless Office
Trending: Older & Mild
Research: 2,129 clicks in 322 w
Interest: 3.4 minutes
Concept: Cnn Trend Hunter Paperless Office
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: pressure-sensitive keyboards, handheld vr controllers, and waterproof circular lenses.
Handheld VR Controllers
Waterproof Circular Lenses
Modern Timber-Gated Homes
Top 100 Marketing Innovations in May