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The C&M Camilla and Marc SS12/13 Campaign is Sunny and Bold

By: Jennifer Gosnell - Published: Aug 1, 2012 • References: camillaandmarc and oystermag
The C&M Camilla and Marc SS12/13 campaign features some fantastic takes on this season's hottest styles. Reinterpreting certain styles in a playful, carefree way, the C&M line makes the perfect youth-oriented collection.

With seashell prints, stars and stripes, the all-American collection is a great find for summer festival season. As the summer comes to a close, the amount of great bands to be seen are wrapping up as well. To have some great style as the sun sets, the C&M Camilla and Marc SS12/13 campaign offers some adorable looks.

Rather than positioning its models in the straight-up catalog position, the designers smartly give them a more dynamic set-up. With greater interaction between the models, the photos give the clothes a fun summer appeal.