Club W is a Direct-to-Consumer E-Commerce Wine Business

By: Rebecca Byers - Jun 5, 2015
References: clubw & blogs.wsj
Club W is an innovative direct-to-consumer e-commerce brand that follows in the same tradition as Warby Parker with a little bit of inspiration from Birchbox. Championing a "grape-to-glass" set of values, the subscription-based service offers customers personalized wine selections while cutting out brokers and middlemen that drive up the final retail price.

Working by building relationships with international vineyards, Club W is also invested in cultivating creative collaboration within the world of wine, while they also seek to cater to wine lovers, rather than "wine snobs." Asking for feedback from customers at each stage of the process, Club W is able to provide targeted, palate-specific suggestions to each individual.

Due to the nature of production, Club W's products have a lower environmental impact due to the consolidated bottling and distribution methods.