The Closet SOS Clothing Truck Brings Backup Outfit Choices To You

By: Alyson Wyers - Published: Jun 30, 2014 • References: & springwise
If you've ever spent a lot of time planning the perfect outfit to wear, and then shown up only to discover another person wearing the exact same thing, this clothing truck commercial will speak strongly to you. Created by Ogilvy & Mather Costa Rica for Forever 21, Closet SOS is a mobile wardrobe service that can deliver new clothes to any location at the last minute.

The campaign is essentially a miniature store on wheels that helps people out in a fashion emergency. Closet SOS is to promote the unveiling of the third Costa Rican Forever21 location, as the service will only be available to the first 100 customers who arrive at the store opening. The Forever21 clothing truck will be stocked for fashionistas in a pinch. Stats for Fashion Emergency Vehicles Trending: Older & Warm
Research: 1,755 clicks in 99 w
Interest: > 3 minutes
Concept: Clothing Truck
Related: 92 examples / 71 photos
Segment: Females, 12-35
Comparison Set: 34 similar articles, including: diy attachable sleeves, floral accessory tutorials, and reversible retail bags.