Barboza's Fitness Clothing Package Design Resembles a Weight

By: Laura McQuarrie - Apr 30, 2015
References: maksimarbuzov & thedieline
Sustainability and packaging that is free of PVC are some of the criteria that gym and fitness clothing company Barboza required for its new clothing package design. As a result, Maksim Arbuzov came up with a playful solution that's also 100% recyclable. Since being eco-friendly is on the forefront of the minds of many consumers and brands, recyclable boxes are fairly common now, but the design really sets itself apart by having its printing made from a water-based paint and the adhesive is actually made from a base of potato starch.

In terms of shape, the box is designed to resemble a 25-pound weight, which is emphasized with a message encouraging customers to "Build Yourself." The witty branding and commitment to the environment are two big things that consumers are bound to appreciate.