In a creative attempt to encourage clothing donations for the homeless, the Wunderman agency raised awareness with clothing street signs. The agency took to streets to place tiny knitted outfits on street signs that feature stick figures.
The campaign titled 'Doe Agasalho' translates to "Donate Warm Clothes." As the seasons begin to change from warm summer days to cool autumn evenings, it is important to remember to help out those who are less fortunate.
Creating an exciting campaign that subtly but noticeably can be seen by a mass audience each day is simply incredible. Along with the knitted outfits, each sign is plastered with a sticker to remind people of the importance of clothing donations. The campaign is also encouraging people to snap images and help support the cause by posting online via social media.
Clothed Street Sign Ads
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