These clothing donation posters created for Brazil's Shopping Itaguaçu encouraged mall visitors to drop off their clothes at designated locations, rather than letting unworn or ill-fitting clothes turn into food for moths.
Each of the print ads features different garments shaped into items of food, including a few rolls of sushi, a hamburger and a cupcake. The different textures on the clothing really makes the food-shaped clothing piles come to life. Some of the charming details includes buttons that look like decorative details on the cupcake and belts used to keep the sushi rolls in a cylindrical formation. The donation ads were developed for Shopping Itaguaçu by the BZZ Propaganda agency in Brazil and they are a clever way to show that clothing, like food, should not go to waste.
Stats for Tasty Clothing Posters
Trending: Older & Buzzing
Research: 2,260 clicks in 94 w
Interest: 0.7 minutes
Concept: "clothing Donation"
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: unappealing food share campaigns, bold lipstick cancer campaigns, and interactive donor posters.
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