SUIT's Clothing Brand Store Has an Unconventional Feel

By: Emilie Picillo - Published: Apr 23, 2014 • References: and design-milk
HAF Studio has been hired to redesign the clothing brand store SUIT in downtown Reykjavík. The studio, headed by designers Kartias Sveinsdóttir and Hafsteinn Júlíusson, managed to bring the brand's raw character to the space while incorporating plenty of fresh details.

The floors are raw with concrete and continues up one of the walls at the entrance. Another wall is covered in glossy, white ceramic tile, which also flanks the check-out counter. The dark grout juxtaposes the crisp white making a striking entryway and black pendant lights hang down above the counter.

HAF went for an unconventional clothing store feel by leaving the space with a more organic ambiance. OSB wood is used for the shelves and display stands helping to bring the raw flavor they were going for.