Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game

By: Laura McQuarrie - Feb 23, 2015
References: peekaboo-bonpoint.fr & adweek
In order to present its products in a fun way, luxury French brand Bonpoint created an engaging and interactive clothing ad. The experience takes the form of a digital game of peekaboo, which happens through a computer.

The interactive website asks for permission to use a computer's webcam and microphone, in order to detect the moment when you close and open your eyes and say "peekaboo!" The kids are outfitted in luxury apparel and if you happen upon an outfit that is particularly cute, it can be purchased in its entirety by clicking a link. Although people of all ages can try out this experience online, it would be particularly amusing for another young child to play a game with a companion through the screen. Rather than presenting clothing in a static way with a web catalog, this is a unique way to see the clothes modeled.