If you are someone who constantly worries about wearing white because you are a stain magnet, then put that stressor to rest by using Clorox for Colors. As their latest ad campaign shows, liquids and sauces will drip right through your clothing without leaving any casualties behind.
Hot on the heels of their last 2011 ad campaign, this Clorox for Colors ad campaign doesn't take such a literal stance as Trend Hunter Kamal Musharbash noted before. I do like that they decided to keep the symmetry by using the same food items from the last campaign in this one, which includes coffee, ketchup and ink.
Conceived by Dubai-based advertising agency DDB, the Clorox for Colors ad campaign is both subtle and clever.
Stats for Drip-Through Campaigns
Trending: Older & Chilly
Research: 2,378 clicks in 259 w
Interest: 3.2 minutes
Concept: Clorox For Colors
Related: 49 examples / 38 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: piracy-fighting posters, creepy cause campaigns, and bacteria-killing bubbles.
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