Clinique Becomes the First in Estée Lauder's Portfolio to Launch an NFT
Elena Rahman — October 26, 2021 — Tech
References: instagram & cosmeticsbusiness
Clinique is bringing consumers a new digital experience with the debut of its collectible non-fungible token (NFT). The assets are described as the brand's digital embodiment. Clinique's new NFTs are dubbed the MetaOptimist and include three editions. In addition, the NFTs are part of a social media competition.
Clinique Smart Rewards members have a chance to win one of the three NFTs. Their prize also includes an annual assortment of products over the next decade. To win, participants must express how the brand brings them joy through either a video or photo posted to Instagram, TikTok, or Twitter. The post must include the tags #MetaOptimist, #Clinique, and #Contest. Overall, the NFTs are a contemporary way to celebrate consumer loyalty.
Image Credit: Clinique
Clinique Smart Rewards members have a chance to win one of the three NFTs. Their prize also includes an annual assortment of products over the next decade. To win, participants must express how the brand brings them joy through either a video or photo posted to Instagram, TikTok, or Twitter. The post must include the tags #MetaOptimist, #Clinique, and #Contest. Overall, the NFTs are a contemporary way to celebrate consumer loyalty.
Image Credit: Clinique
Trend Themes
1. Luxury Nfts - The rise of luxury NFTs presents a disruptive opportunity for brands to engage with their loyal customers through exclusive, collectible digital assets that serve as a symbol of status.
2. Social Media NFT Contests - Social media NFT contests offer a disruptive opportunity for brands to create buzz and engage with their audience using a new, innovative platform that is rapidly gaining in popularity.
3. Digital Embodiment of Brands - The concept of a digital embodiment of a brand presents a new disruptive opportunity for brands to create a unique and personalized experience that connects with customers in a deeper and more meaningful way.
Industry Implications
1. Beauty - The beauty industry can take advantage of the rise of luxury NFTs by creating exclusive digital collectibles that showcase the brand's products and offer a new level of engagement with customers.
2. Fashion - The fashion industry can use NFTs as a way to create exclusive art pieces and fashion items, offering a new level of exclusivity and an extra revenue stream for designers and brands.
3. Entertainment - The entertainment industry can benefit from NFTs as a way to offer exclusive experiences and limited edition digital collectibles to fans, creating a new level of engagement and loyalty.
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