Maple Leaf Debuts 'Picture a Better World' Colouring Kits
Grace Mahas — April 19, 2021 — Eco
References: mapleleafcrayons & mapleleaf
Maple Leaf Foods' iconic Maple Leaf brand, "a leader in sustainable meat and poultry made with real and natural ingredients," is celebrating Earth Day this year with the launch of the limited edition Picture a Better World Climate Change Colouring Kits.
"Climate change is happening now, making it essential that education and climate action also happens right now," says Tim Faveri, Vice President of Sustainability and Shared Value, Maple Leaf Foods. "Maple Leaf is committed to doing our part to create a healthy planet for future generations, and we are proud to share this commitment with Canadians in a way that brings families and communities together."
The Picture a Better World Climate Change Colouring Kits include crayons and coloring books that will be available to Canadians free of charge starting April 22, 2021. The coloring books are 100% recyclable and FSC (Forest Stewardship Council) Certified, while the rayons are made from eco-friendly soy and beeswax and come in a metal reusable container.
Image Credit: Maple Leaf
"Climate change is happening now, making it essential that education and climate action also happens right now," says Tim Faveri, Vice President of Sustainability and Shared Value, Maple Leaf Foods. "Maple Leaf is committed to doing our part to create a healthy planet for future generations, and we are proud to share this commitment with Canadians in a way that brings families and communities together."
The Picture a Better World Climate Change Colouring Kits include crayons and coloring books that will be available to Canadians free of charge starting April 22, 2021. The coloring books are 100% recyclable and FSC (Forest Stewardship Council) Certified, while the rayons are made from eco-friendly soy and beeswax and come in a metal reusable container.
Image Credit: Maple Leaf
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Industry Implications
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