RXM Creative is Using Clickbait Headlines to Raise Donations

By: Alyson Wyers - Sep 9, 2016
References: clickbaitforgood.org & springwise
Although they are usually not seen so favorably, these clickbait headlines are being used for good. Creative agency RXM Creative defines clickbait as "the practice of spreading sensational headlines for the sake of page views," but they are repurposing the strategy to instead raise money for charity and create awareness for philanthropic causes.

Clickbait for Good is using clickbait headlines for articles detailing the success of a charitable organization. Creative Director of RXM Creative Mihai Botarel explains rather than enticing readers to click on something trivial, the same tactic could be used to shift the focus onto things that matter. This shows how dishonest digital practices can be repurposed in a much more positive way.