Granola is Hosting a Million Click to Win Contest

By: Laura McQuarrie - Published: Mar 25, 2014 • References: &
Earlier this month, Granola France reached 1 million fans on Facebook and to celebrate, it's hosting a click to win competition. This sounds pretty straightforward, and it is, but it requires users to click one million times on a cookie to win a prize.

On your own, this would take hours upon hours, so the idea is that people can invite friends to contribute clicks, thus increasing awareness and driving even more people to the brand's Facebook page.

The simple stunt was devised for Granola by the Marcel ad agency. Since there are plenty of ruthlessly determined Internet users out there, it surely won't be too long before someone has won this insane clicking competition. Stats for Repetitive Clicking Competitions Trending: Older & Buzzing
Research: 1,462 clicks in 113 w
Interest: 0.5 minutes
Concept: Click To Win
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
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