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Voice-Activated Beer Fridges

Molson's Clever Fridge Only Unlocks with Voice Translation

— June 29, 2015 — Marketing
Molson recently teamed up with Google to design a clever fridge that only unlocks when users utter the phrase "I am Canadian." Playing off of Molson's longtime slogan, the new fridge is part of a campaign to help celebrate Canada's national birthday on July 1st.

Borrowing technology from Google, Molson designed a beer fridge that only unlocks via voice translation. The clever fridge uses Google’s Speech Recognition API to identify voice input in a multitude of different languages. The fridge is designed to only unlock when it recognizes users saying the phrase: "I Am Canadian." Once users say these magic words, the fridge will open to reveal a plethora of Molson Canadian beers.

While the fridge is currently part of a promotional campaign, it will appear in functional form this summer to celebrate the PanAm games in Toronto.
Trend Themes
1. Voice Recognition Fridge - Innovative use of technology to create a fridge that only unlocks with voice recognition technology. Potential to expand the use of voice recognition in refrigeration technologies.
2. Multilingual Voice Recognition Technology - Special technology that recognizes input in multiple languages. Potential to expand its use in other applications that require multilingual input, like home appliances, automotive industry and healthcare sector.
3. Personalized Promotional Products - Marketing campaigns that personalize promotional products. Potential for increased brand recognition and customer engagement through customized campaigns.
Industry Implications
1. Food and Beverage - Use of innovative technology such as voice recognition to improve user experience in the food and beverage industry, including refrigeration technologies, vending machines, and home appliance integration.
2. Marketing and Advertising - Innovative marketing campaign strategies that utilize new technologies to personalize promotional products and increase customer engagement. Opportunity to create personalized experiences for consumers across various industries.
3. Language Translation - The use of voice recognition technology to recognize input in multiple languages has potential applications in industries that require multilingual input, including the automotive industry, healthcare sector, and government services.
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