This Kevin Murphy Packaging Changes Depending on Your Perspective

By: Alexander Lam - Published: Jul 29, 2013 • References: containermade and psfk
In an effort to print more information on small bottles, design firm Container created a unique cleanser branding solution called 'Plane Clever.' Container designed the shampoo bottles for Australian hair product brand Kevin Murphy. Each beautifully branded bottle has text that changes depending the viewer's angle. As a result, each bottle easily fits double the text on a single surface.

Plane Clever works by using a low-tech solution. Container employed lenticular printing to create the multifaceted labels. Though the technique has been around for a long time, Kevin Murphy's packaging manages to use it in a sleek and functional way. In addition to providing additional information, the packaging's dual nature is able to grab the attention of consumers.