This Lysol Influencer Campaign Features Project Nursery Bloggers

By: Jana Pijak - Apr 27, 2017
References: projectnursery & youtube
Household megabrand Lysol recently teamed up with Project Nursery co-founders Pam and Melissa for a themed webisode that shows parents how to baby-proof their home office. In addition to showcasing a DIY home office that is decorated with fun accents, the webisode also stresses the importance of cleanliness, especially when ensuring one's home is safe for a curious toddler.

In addition to going over tips like creating safety zones within one's home office to ensure that little ones don't wander off, bloggers Pam and Melissa also share cleaning tips, reminding parents to give unexpected surfaces a wipe for germ-free results. Surfaces like the undersides of chairs and tables, or chair wheels are mentioned since they often go unnoticed by many during routine cleanups.

Targeting busy parents who are balancing working from home with raising a toddler, this webisode is honest, relatable and authentic. The clip spotlights Lysol's product in subtle way, and with the help of an endorsement from a well-known parenting platform.