Reebok and BEAMS Revitalized the 'Classic Workout Lo' Silhouette
Riley von Niessen — December 8, 2016 — Fashion
Reebok and BEAMS joined up for the 'Gentleman's sport' project, which now includes a fresh version of the 'Classic Workout Lo' tennis sneakers. With a detachable lapel that covers the laces, the revitalized model can be changed to suit various aesthetics.
When adhered, the lapel gives the Classic Workout Los a bit of a futuristic edge, which comes from its streamlined appearance. When the detachable lapels are removed, the sneakers are taken back to their retro origins and the branding on the tongues are left exposed.
Reebok's name is included on the sides of the uppers as well, contrasting the all-white colorway ever so slightly with light gray lettering. Finishing off the collaboratively created Classic Workout Los are beige gum soles.
When adhered, the lapel gives the Classic Workout Los a bit of a futuristic edge, which comes from its streamlined appearance. When the detachable lapels are removed, the sneakers are taken back to their retro origins and the branding on the tongues are left exposed.
Reebok's name is included on the sides of the uppers as well, contrasting the all-white colorway ever so slightly with light gray lettering. Finishing off the collaboratively created Classic Workout Los are beige gum soles.
Trend Themes
1. Revitalized Retro Sneakers - Opportunity for brands to collaborate and modernize retro-style sneakers with detachable elements.
2. Customizable Footwear - Incorporating detachable elements into footwear for consumers to switch up the aesthetic creates an opportunity for personalization.
3. Minimalist Design - Sleek, minimalist designs that incorporate detachable elements can provide a fresh update to classic or retro sneakers.
Industry Implications
1. Fashion - Fashion brands can explore the use of detachable elements to revitalize classic designs and create new customizations for consumers.
2. Sports Apparel - Sports apparel brands can incorporate detachable elements into sneakers for athletes to switch up their on-court or on-field style.
3. Retail - Retailers can offer personalized and unique options for consumers by collaborating with brands to create customizable, detachable footwear.
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