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Ceramic-Encased Watches

Hublot Celebrates its Capri Flagship's First Year with a Classic Fusion

— August 14, 2018 — Fashion
Watchmakers Hublot marks a milestone with a launch of a special Classic Fusion Aerofusion Chronographic timepiece. The celebratory watch commemorates Hublot's Capri flagship's first year. The watch itself boasts a turquoise color in contrast to a white striped strap. The encasing in constructed from polished ceramic material measured out to be 45mm, whereas the strap is crafted from rubber. The celebratory timepiece pays homage to the color palette of the Blue Grotto but the back of the case sees a visual of the 'Faraglioni,' which is a signature oceanic rock structure.

Additional details of the new Classic Fusion Aerofusion Chronographic watch include its titanium hardware, a Caliber Hublot HUB1155 movement, a skeleton dial, and a power reserve of 42 hours. There are only 30 pieces made and they are now available exclusively at the Hublot Capri flagship location.
Trend Themes
1. Ceramic-encased Watches - The trend of using ceramic materials for watch casings opens up opportunities for innovative and durable designs.
2. Limited Edition Timepieces - The popularity of limited edition watches presents a disruptive innovation opportunity for watchmakers to create exclusive and collectible timepieces.
3. Celebratory Commemorative Watches - Creating special edition watches to commemorate milestones provides a unique marketing strategy and product offering.
Industry Implications
1. Luxury Watchmaking - The luxury watchmaking industry can capitalize on the trend of ceramic-encased watches to create high-end timepieces that combine elegance with durability.
2. Collectibles and Memorabilia - The limited edition timepieces trend opens opportunities for the collectibles and memorabilia industry to cater to watch enthusiasts and collectors.
3. Retail and Marketing - The creation of celebratory commemorative watches provides retail and marketing industries with a unique product offering and promotional tool.
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