Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,624 inspiring examples.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,369 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,369 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,624 cutting edge ideas.

Plaid-Inspired Campaigns

The Bohemian Denim & Supply Line is a New Take on Classic Americana Style

— November 10, 2012 — Fashion
Ralph Lauren combines classic Americana and 90s grunge with their offshoot Denim & Supply line.

Shot in a brick-walled loft with christmas lights and paint brushes displayed behind them, the intention of the campaign is to appeal to a younger, more laid back, artistic crowd. The model, wearing a top hat and red embroidered jacket, looks like a free-spirited lion tamer. The ball caps displayed on the male models tie the looks together and stays in line with the youth inspired theme.

The line is chock full of plaid pieces, from flannel button downs to full length dresses, all while still incorporating the iconic look that Ralph Lauren is so celebrated for. The classic Americana themed pieces that make up the Denim & Supply line are perfect for those winter months where layering and warm fabrics are key.
Trend Themes
1. Bohemian Americana Style - There is an opportunity for companies to create a line that merges vintage styles with contemporary fashion for a laid-back bohemian look.
2. Plaid Revival - Companies can bring back the classic plaid pattern with a modern twist to appeal to a younger demographic.
3. Youth-inspired Campaigns - There is an opportunity for campaigns that target a younger, more laid-back audience through artistic mediums like photography and videography.
Industry Implications
1. Fashion - Fashion companies can explore the combination of vintage and contemporary styles and bring back classics like plaid with a fresh take.
2. Photography and Videography - There is a potential market for companies creating campaigns inspired by youth culture with an artistic twist for photography and videography services.
3. Retail - Opportunities exist for retail stores to offer merchandise with a new take on classic Americana that appeals to a younger audience, such as the Plaid-Inspired Campaigns from Ralph Lauren's Denim & Supply line.
2.4
Score
Popularity
Activity
Freshness