Ralph Lauren combines classic Americana and 90s grunge with their offshoot Denim & Supply line.
Shot in a brick-walled loft with christmas lights and paint brushes displayed behind them, the intention of the campaign is to appeal to a younger, more laid back, artistic crowd. The model, wearing a top hat and red embroidered jacket, looks like a free-spirited lion tamer. The ball caps displayed on the male models tie the looks together and stays in line with the youth inspired theme.
The line is chock full of plaid pieces, from flannel button downs to full length dresses, all while still incorporating the iconic look that Ralph Lauren is so celebrated for. The classic Americana themed pieces that make up the Denim & Supply line are perfect for those winter months where layering and warm fabrics are key.
Stats for Plaid-Inspired Campaigns
Trending: Older & Mild
Research: 3,534 clicks in 180 w
Interest: 2.3 minutes
Concept: Classic Americana
Related: 112 examples / 86 photos
Segment: Neutral, 12-35
Comparison Set: 41 similar articles, including: lumberjack chic runways, bohemian cowgirl editorials, and collegiate hunting-inspired apparel.
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