This Clarins Skincare Campaign Champions Wrinkles Earned in Life

By: Laura McQuarrie - Feb 24, 2016
References: instagram & digiday
Clarins' skincare products are rarely found advertised on digital spaces, but a new campaign from the brand is radically changing this.

The new marketing effort called 'Worth the Wrinkle' is targeted at older Millennials in their late 20s and early 30s, particularly those with concerns about the signs of aging. The digital marketing campaign from Clarins is centered around the brand's multi-active day and night creams, but rather than putting an emphasis on the special moments in life that might have brought on wrinkles, including conquering one's fears or having a baby.

The Clarins skincare campaign is launching across social media platforms like Facebook and Instagram, where fans and influencers are being encouraged to share their own #WorthTheWrinkle moments.