Claridge's Brand Overhaul Uses a High-Class Combo of Teal and Stripes

By: Vittoria Natarelli - Published: May 16, 2010 • References: claridges and creativereview
Claridge's has a gotten a new sense of identity, and this change was made through the Claridge's brand. With Construct London on their side, the rebranding of the famous hotel has been for the better and the more stylish.

The hotel already sold branded products, from tea pots to gowns, so this change had to be cohesive and give a sense of unity to the hotel and their products. Construct London succeeded in creating this cohesiveness and now the Claridge's brand is even stronger.