The Cartier Millenaire is a Clamshell Phone Design with a Luxury Finish

By: Michael Hemsworth - Feb 1, 2016
References: & yankodesign
Focused on an upscale lifestyle, the Cartier Millenaire is a clamshell phone that looks almost nothing like any other phone on the market. A conceptual smartphone design by Faisal Semari, the Cartier Millenaire takes on the aesthetic of a rock to be easily held in hand and ergonomically used.

Modern brands are no longer sticking to traditional product verticals by making just one of kind of product, but are instead focusing on a variety of different products. While the Cartier Millenaire smartphone is conceptual, it speaks to a broader notion of how brands are evolving.

With the number of affluent consumers rising and many looking for ways to support their preference for luxury, brands are satisfying this demand with products that are more lifestyle-oriented.