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SoyMilk Packaging Visually Entices with Endearing Illustrated Labels

By: Amelia Roblin - Published: • References: behance.net & packagingoftheworld
While developing a brand identity for a product intended for kids, the designer must be keep in mind that the parents are also the target buyers. Citrartwork SoyMilk packaging has a number of features that appeal to both generations, making it a successful visual scheme.

Adults would be attracted to the smooth contours of the milk bottles, free of sharp edges that might harm a child who wishes to sip his drink without assistance. The transparency of the containers is also an attractive quality, communicating an honesty about the product within.

Children would undoubtedly be drawn to the adorable characters on the labels of each of the three flavored varieties. Citra Limanto's SoyMilk packaging features a personified strawberry, a melon and a soybean that splash happily into the drinks. Stats for Cute Cartooned Beverages Trending: Older & Mild
Traction: 8,571 clicks in 81 w
Interest: 3.7 minutes
Concept: Citrartwork SoyMilk Packaging
Related: 85 examples / 65 photos
Segment: Neutral, 4-55
Comparison Set: 31 similar articles, including: creative dairy branding, dairy-disguised alcohol, and literal fruit-shaped logos.