Apprentice

Cisco Tries to Capitalize on Isaiah Mustafa's Mantastic Viral Ads

By: Josh Milenthal - Published: • References: mashable & youtube
Old Spice's recent YouTube campaign has spawned a new attitude towards viral video campaigns. Recently a Cisco spoof appeared on YouTube, with a video by Doug Webster from Cisco's Service Provider Marketing Team introducing their very own, and completely different (in a bad way) Isaiah Mustafa-esque character.

Ted from Accounting is his name, and he is the focal point of the Cisco spoof, with a very droll tone and not-at-all charming appearance or personality. Cisco had the right idea by replicating Old Spice's successful campaign, but as Ted can surely calculate, they fell well short. Stats for Old Spice Spoofs Trending: Older & Mild
Traction: 889 clicks in 225 w
Interest: > 3 minutes
Concept: Changing Viral Campaigns
Related: 75 examples / 58 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: mantastic deodorant ads, 22 deodorant campaigns, and recalable random.